Zelmer - Polish legend and unchanging Polish quality
The history of the Zelmer brand dates back to the 1950s. It was then that the first new-smelling Alfa vacuum cleaners rolled off the production lines, quickly becoming indispensable equipment in most Polish homes - and today they are remembered with as much fondness as the first black-and-white televisions. This legendary line of vacuum cleaners with an oblong, streamlined shape would be produced for another 24 years without a break. Over time, more household appliances would be added to Zelmer's portfolio: food processors, meat grinders, coffee grinders, hand mixers and many other appliances useful in the kitchen and beyond.
Although over the company's 50-plus years of development there would be changes in the official names of manufacturing plants and brand owners, Zelmer would remain a leading manufacturer of household appliances, which, in the opinion of customers, are unalterably distinguished by one thing - Polish reliability.
1937
Construction of the H. Cegielski Machine Tool Factory, Rzeszow Branch, begins. Previously, the "Mars" Factory of Field Kitchens and Military Equipment was located on this site.
1939-1945
During World War II, Cegielski's plants are destroyed, and machinery and raw materials are taken to the Third Reich.
1951
The Rzeszow Bicycle and Baby Carriage Factory is established, a state-owned enterprise that in time will become the Zelmer plant.
1953
After the name is changed to Rzeszow Economic Equipment Factory, production of the first vacuum cleaners from the Alfa and Gamma lines begins. The Alfa K-2 model quickly conquers both the Polish and foreign markets.
1967
The Zelmer trademark (an abbreviation for Zakłady Elektromechaniczne in Rzeszów) is registered - the logo is the brand name placed over a sun in a circle. The company also changes its official name once again, this time to "Zelmer" Rzeszowskie Zakłady Elektromechaniczne im. Augustyna Micała. Production of vacuum cleaners exceeds 80,000 units.
1972
The company is incorporated into the Predom Association of Manufacturers of Mechanized Household Appliances, so it operates under the name Predom-Zelmer in the 1970s and 1980s. The product range increases significantly, and the equipment not only enjoys a reputation in the country, but is also exported in large numbers.
End of the 1980s.
Zelmer releases its first advertising spot
1992
With the birth of a new era, the company changes its name again - to Zakłady Zmechanizowanego Sprzętu Gospodarstwa Domowego "Zelmer" in Rzeszów.
2000
Zelmer begins online sales
2001
Zelmer SA debuts on the Warsaw Stock Exchange.
2010
Zelmer gains status as the 1st company in Poland and 3rd in Central and Eastern Europe in terms of market share in small household appliances.
2011
The Zelmer Group is established. Equipment production moves to a modern factory in the Special Economic Zone Euro-Park Mielec in Rogoźnica near Rzeszów.
2013
BSH Group Bosch und Siemens Hausgeräte GmbH becomes the majority shareholder of Zelmer. As the sole owner, BSH delists the company's shares from the stock market, resulting in Zelmer's integration into the group. The two companies cooperate both in Poland and in other markets.
2020
The right to use the Zelmer trademark and brand is acquired by the Spanish group B&B Trends. From this point on, Eurogama Sp. z o.o. is responsible for product distribution, which means that both the brand itself and the product range are managed by Poles. Poles create the assortment.