Press release

ZELMER will remain on market as well as in Polish households!


Zelmer brand which has been widely recognized and loved by Poles for over 50 years, comes to a new stage. The legendary brand Zelmer will remain in the store shelves, only swaps its owner. The Spanish Small Domestic Appliances Group B&B Trends recognizing Zelmer brand unquestionable status in the market and undeniable potential for further development, has bought the brand from the German BSH Group.

BSH Home Appliances Group, Europe’s leading home appliances manufacturer, has sold the brand Zelmer to B&B Trends. Since January 2020 the well-known producer and distributor of small domestic appliances is the new owner of the brand.

B&B will distribute Zelmer branded products via a local and experienced company named Eurogama Ltd., which has been functioning on the household appliances market for over 15 years.

Zelmer products, being a silent partner of everyday life in many Polish households, will still support families with their functionality and reliability. The brand, which has existed for more than 50 years now, is ingrained in collective consciousness of Polish people.

The Zelmer brand is a synonym of high quality and reliability. It has been hosted in many Polish households and it still will. However, it is worth mentioning that in the past, Zelmer products have been also present on markets such as Russia, Ukraine, Lithuania, Latvia, Estonia, Hungary, Romania, Slovakia and the Czech Republic, where they are also loved by many customers.

Zelmer brand has a leader position in Small Domestic Appliances Polish market and with the new ownership,  Zelmer will boost its further development.